Monetization

Monetizing your website means that you have given your visitor a chance to evaluate your helpful information and that your visitor has become convinced that you are trustworthy. At this point, it becomes acceptable to ask for the sale from the visitor. A better way to look at this is that your visitor will actually want to hear your sales message in order to acquire the solution to his problem.

If you have your own product for sale, then you should ask for the sale but only after you have gone through the pre-sell. You ask for the sale only after you have given the visitor a good supply of valuable information which will be directly related to the product being sold.

The following ebook may give you more insight concerning the way you should convince your visitor to hit the buy button.

Ways to Write More Effective Ads

If you are merely doing affiliate marketing, then your pre-sell content must be both sincere and valuable and must fully describe the product of your affiliate. It will be up to you to realize what questions that a visitor may have and answer them in your product review.

At the end of your product review, you would place the link that would go to the affiliate's landing page. Then, it would be up to the affiliate to ask for the sale. You would then get a commission for the sale. Encoded within the link would be your personal code which would be recognized by clickbank, commission junction, etc.

It is a good idea to group your products into one site so that you can upsell from one to the other. By keeping them on one site, your visitor will be able to make a better decision on a future buy. For example, your visitor may buy one of your products and then realize that another one of your products may boost even more his ability to make money.

Another good thing about having it all on one site is that your autoresponder will collect the names of your visitors in such a way that you can easily promote all of your other related products. In other words, when someone has bought product A, you can follow up with an email which mentions the advantages of having product B. Whenever you produce a new product, you will then mention that the new product will further complement the initial product. All of this can be done from that one list of names.

Your prices should be reasonable usually below $100 and perhaps above $19 for informational products. Afterall, you will not get hit with delivery costs. Also, you should always provide a money back guarantee of say 30 to 60 days. You should have no problem with this once the customer sees that you are always providing new ideas concerning what is of interest.

The theme behind all of this is that it becomes important for you to develop multiple streams of revenue. For example, the TV cable people started with a simple format, but then they found that they could make more money by adding on separate packages along with pay-per-view. You will need more than just one product for one customer. You will need several product features per customer. It does not make sense to get one customer only to lose tht customer because of a lack of follow up products.

As part of your monetization effort, you should consider writing a blog on a permanent basis where you can promote with links to your site. You can do this with written content, audio and/or video.

You can also write press releases with links to your site. Your releases must be written as an infomercial where the main emphasis is on valuable information.

You can also develop ebooks that can be given away for free. These ebooks would contain valuable information on how to do things that could produce a profit for the reader. Within the ebook, you would place links going directly to your website.

Since you work hard to get people to sign up for either an ezine or for an ongoing course from your autoresponder, it would be sinful to waste that list by not sending out information to people that might be interested in hearing from you.

If you do have a full scale store such as a catalog, you no longer have to have an expensive merchant account for credit card usage. Merchant card firms can be a total rip. These people will charge you a monthly fee whether or not it is used. I have gone through this, and I swear that I will never again get involved with the merchant accounts offered by hosting services. You will get stuck with monthly fees for both the shopping cart and for card usage even if no sales are made. Furthermore, these people will charge you a cancel fee if you decide to quit. Remember that they have your checking account number on file.

What is a better solution if you want your customers to use credit cards? Make use of PayPal. Go to the PayPal website and read what they offer. Once you sign up, you will be amazed. They give you the shopping cart if you need one. They will not charge you for setting up the account. They will not charge you for quitting. They will charge you only if a card is used. This is the way to go. Stop getting ripped off by credit card organizations and the banks that back them up.

An even better solution for your website may be to use the services at clickbank.com. Go there and check them out. Clickbank has a section on selling products. If you intend to expand into the future and perhaps make use of affiliates, you should use clickbank. The website operation will be simple. You will have a sales page with an order button that goes to the clickbank payment page where the customer will enter his payment information. Once the payment is approved, your thank you page operated by you will be activated. The customer will then receive the thank you along with further instructions on getting the product. This is the way to go. All of the details will be at clickbank.com.