How To Build Traffic to Your Website
This stage is critical and should be considered very important. Yet, the majority of newbie creators are so totally ignorant of this that failure becomes inevitable.
To really be in control, you have to build your own free traffic. You could supplement your traffic by purchasing pay-per-click advertising, but the problem is that once you stop paying for that service, your traffic will run dry.
By creating more high-value, optimized KFCPs and by establishing a quality links program. Picture your traffic growth as a snowball increasing in size and speed as it rolls forward down the hill. It's all about pleasing both your human visitors and the Search Engines... naturally and effectively.
The more closely you meet the engines' criteria (on- and off-page) for a quality site, the higher your page ranking scores will be. And the more pages that you have ranking in the top ten positions on the major Search Engine Results Pages (SERPs), the easier and faster it will be for your target group to find your site and business. The snowball grows...
The more traffic, the more off-page behavior generated by humans (ex., in-pointing links to your site, time away from engines after a click to your site, etc.). The more, and the better, off-page criteria, the higher your keywords rank. Which brings more traffic... the snowball grows and grows.
The Search Engines will provide you with lots of traffic as long as you work with them rather than against them. That requires some patience, motivation, and a collaborative, WIN-WIN attitude.
Build a page that is keyword-focused. Your keyword should be within the text of the page. Then you must submit the page to the search engines. Some hosting services make it easy to do this while others make it difficult by having to go into the html files of each page. If you do not use keywords or do not use them properly, your site will be invisible on the net. It may take up to six or eight weeks to get your pages listed on the engines. You have to be patient. What do you do during this time? You keep adding content to your site. It will all pay off in the end.
If you use the SiteBuildIt service, you will have all the tools to easily insert keywords for each and every page and you will have the ability to check up on the progress of search engine spiders and other search engine activity. Another advantage with SiteBuildIt is that it offers an automated system of search engine submission. That means that you do not have to pay for a submission service which will cost about $100 per year and will not match the quality of SiteBuildIt.
Working with the free engines is the biggest bargain in getting traffic, but you must maximize your efforts to get the job done right. Without this effort, your time in building the site will be wasted. Working with the Search Engines is essential. However, while it can be useful to occasionally check how your pages are faring in the SEs, it is important not to obsess and lose sight of the big picture... the stages of creating a profitable website.
Your objective will be to rank in the top 20 for a particular keyword over the long term. Do not be discouraged if you should drop in rank. Nothing can be so well stabilized on the net that you will become entrenched at a certain level. You must realize that there is heavy competition out there.
Happy searchers return to engines that give them what they want... quality, relevant information, not "manipulated," lesser results.
Happy searchers do more searches and click more ads at the engines that deliver the best results.
And, of course, the engine's real customers, the advertisers, are more than happy... they are delighted. Growing volumes of trusting, targeted traffic deliver better results on their ads. Pleased advertisers, in turn, buy more ad space. And that causes Search Engines to earn even more income.
Trust the process. Build a content-rich site, and deliver great information about the theme-related topics (keywords) that your brainstorming has found. Create Content, Content, and more Content. Every newly optimized page offers another opportunity for top rankings.
Tweaking merely diverts you from creating new content. It is a low-yield, time-consuming process that derails your business, is frustrating, and puts your focus on all the wrong things. By the way, tweaking means that you spend your time placing more and more keywords into the text of the page to try to get search engines spiders to hook onto them. Eventually, the engine spiders will figure this out and lock you out. These keywords should be used within the text and headlines but perhaps only three or four times. Instead of tweaking, spend your time adding valuable content.
The measurement of inbound links is one of the "off-page criteria" that measure human reaction to your content. In-pointing links are, in a sense, "seals of approval" for your site.
They are a sign that humans "approve" of your site. Google's famous "PR" has made "links" the most well-known "off-page" criterion. But it was not the first, nor is it the only one -- there are likely hundreds of off-page criteria.
Since "links" are the most well known off-page factor, it was only natural for SEOers to try to "game" it, too. SEOers fail to consider the increasing off-page complexity of how engines really measure relevance and quality to deliver their search results.
They doggedly stick to the game of manipulation.
Not for much longer. With progressively degrading results and increasing off-page complexity, the "business of SEO" is destined for extinction.
Google is becoming more and more "intelligent" at recognizing real in-pointing links. Naturally, the "keep it real" approach is as effective (more so, actually) "off-page" as it is "on-page." And it always will be... after all, it is real.
The more sites that link to your site (i.e., in-pointing links), and the more credible the linking sites are, and the closer the linking sites are to the theme of your site (even to the topic of individual pages), the more "popularity points" Search Engines award to your site and Web pages.
Establish credibility with the following. An in-pointing link from a quality, related site tells the Search Engines that another Webmaster thinks highly enough of a site to link to it. A link is human feedback, a vote of confidence.
Search Engines do indeed factor link popularity and link credibility (i.e., where your in-pointing links originate from) into their ranking algorithms. Other off-page criteria are increasingly important, but in-pointing links are particularly important to give the "SBI! Snowball" that all-important first push.
Without a few credible links, you may find it difficult to get listed and ranked in some of the major SEs (especially Google). And of course, your site will not even make it into the databases of SEs that do not permit site submission. Their spiders must find your site on their own.
The good news is that a small number of credible links will do the job. 99% of most Web sites do not have many inbound links. (If the SEs were to weigh in-pointing links too heavily, they'd make 99% of the Net disappear!)
Of course, if your topic is much more general/competitive in scope (ex., "e-commerce," "computers," "sports cars"), obtaining links becomes more and more important.
Most Webmasters will link only to sites of value. Quality content is the currency of the Web. So you will need a sufficient amount of it before you go link-hunting. To get a Webmaster's "vote" of confidence, your site must provide some benefit to his/her audience.
Directories, too, are only interested in adding Web sites of substance and value. A more mature site will also help you impress a human editor and secure a directory listing. Making alliances with other credible sites will always be a plus in driving traffic to your site. However, just like everything else in life, it will not be good if your go beyond what is reasonable.
The search engines are getting smarter, and they do not like to see someone trying to hog their way into the system. The engines make money if they push those sites that offer what the visitors crave by way of valuable content.
Methods of Targeting Traffic
The specifics of targeting traffic are covered more extensively in the courses provided by Ewen Chia and from our paid membership section. Some of these methods will be outlined here as follows.
The best free method is to submit articles to article directories. If you can write halfway decent, you can do this. You compose articles on your word program....say 500 words....and then you can copy that article to the entry page of the article directory. The article can be on something that you either know or can express an opinion. That article will be viewed by other people on the internet. The important thing about this is that your article will have a link going back to your website.
You should check these directories. There are hundreds of them. There is no need to pay a service firm to do this for you. You can do it yourself. Some of these are www.articledashboard.com, www.articlepros.com, www.goarticles.com and articlealley.com.
The most direct method is pay-per-click. It does cost money. If you use this method, you should use Google. You would be charged only when someone clicks on your ad and goes to your site. Under these conditions, you should expect incoming activity. It becomes important that your front page be dynamic. You will get only one shot at these people that have clicked on your ad. If your front page is maximized properly, you will win. A deposit of say $100 could be enough to allow for several hundred clicks. The number of clicks allowed would depend on the keyword category that you choose. This method will bring results, but you should study this further in other material that we offer on this site. The courses that we offer will cover this matter in deep fashion. This method will pay if you do it correctly.
The use of message boards can also be profitable. There are hundreds of message boards out there where you can express an opinion and at the same time leave a scent of where you are located. You may have to be more subtle in your approach when using the boards, but you have nothing to lose by trying. Your message must activate the imagination and the curiosity in people to get them to take note of your comment. This is like planting seeds all over the place. This is what you have to do.
Another important method that is seldom used by the newbie is to issue a press release. Believe it or not, these can be done free. There are sites like PRFree.com and Free-Press-Release.com that will do this for you. This subject is covered extensively in our low cost programs. If you do internet marketing, knowing about press releases is valuable.
In the programs that we offer, you will also find out how to do blogs. These blogs can be done for free, and they work. You will get your word out there on a scheduled basis depending on you. The point is that people will pick up on these entries throughout the internet.
Getting traffic is crucial. It requires work. However, if you have the right attitude, it can be a fun thing to do. It is this stage of the game where most newbies to the internet will fail. At this point, the newbie feels that he has a super website and that people will come without further work. It is right here where most people will lose the battle. You have done so much work in building the site that you are now just burned out. Well, at this point, you may have a super website and you are so close to success. Just a little more work will do it. Yet, most people will stop right here. In some case, they do not know what to do next. We have told you what to do. You have to promote your site by the methods mentioned. Search engine optimization is not going to do it as some people seem to believe. The courses that we offer will explain further how to get the traffic that you need.
Our Profit Garden membership will include ebooks and articles covering the topics of article marketing, blogging, social networking, message boarding and pay-per-click. These items are also covered extensively in the ebooks presented by Ewen Chia. These programs are low in cost, and beyond a doubt, these are much more economical than what any bookstore can offer. There is no fluff in any of the programs on this site. You will learn how to promote your own website.
Traffic Generation Course
Day 1: Introduction to Traffic Generation
Welcome to the first installment of the five part series Traffic Generation Course. Today, I want to discuss the various things that you need to check to ensure that your site is ready to receive traffic.
Think of this: If you were expecting company at your home, there are certain things you might do in advance. You would make sure your home was clean, that there was fresh soap and clean hand towels in the bathroom, and you might prepare some snacks, or even an entire meal.
Preparing your website follows the same concept. You want to make sure that things are neat and tidy. Make sure that your navigation follows a logical sequence. Make sure that you have plenty of good content, and that everything is spelled correctly.
You also want your visitors to be able to participate in your site – to take action. Look at each page, and determine what type of action your visitors can take. Do you have a forum or blog? Do you conduct polls or surveys? Do you have a subscribe box for your opt-in list on every page of your site? Make absolutely sure that your website is ready for company! Also make sure that your pages lead your visitors to take the action that you want them to take, no matter what that action may be.
That is the first and most essential step of traffic generation. If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted! Take the time, and put forth the effort to make your site as good as possible – and learn to look at it from your visitor’s point of view!
After you do this, make sure that you are using all of the best known Search Engine Optimization techniques, such as making sure that you have clean HTML code, that you’ve used your keyword effectively, that you have keyword rich text links and alt tags, and that the title of your website, in your HTML code, has your main keyword or phrase as well. Take some time to explore SEO techniques, so that you can draw natural search traffic as well.
Once your website is ready for company, you are ready to start inviting that company. You do not need any special tools for traffic generation. What you need is your computer, an Internet connection, your mind, a willingness to do the work, and knowledge. That’s all it takes.
Homework Assignment: Make absolutely sure that your website is ready to receive traffic. Do you have an opt-in page? Do you have a subscribe box on every page of your site? Look at each page, and determine whether there is enough content, and if there is an action for your visitors to take on each page. Make sure that your site is optimized for the search engines.
Day 2: Article Marketing and Forum Marketing
You’ve probably heard about Article Marketing and Forum Marketing. In fact, you may even be sick of hearing about it. But are you doing it? The reason that you hear so much about these two marketing techniques is that they work!
Yes, article marketing and forum marketing builds traffic slowly. There are faster ways to get traffic. But, when you build traffic using these methods as well, you are also building your credibility. You are drawing responsive people to your site, and if your site is doing its job as well, and you get those people on your list, you can draw them back time and time again.
Note: If you are not collecting email addresses at your website, the traffic that you bring there is essentially wasted. By building an opt-in list, you can bring traffic back to your site over and over again, and this is essential to online businesses. Email addresses and first names should be collected with an opt-in page, or with subscribe boxes located on every single page of your website!
Now, let’s start generating some traffic with articles. The concept is that you write an article, which should be anywhere from 350 to 750 words in length. You include an author’s resource box at the bottom of your article, and your website link is included in that resource box. You submit the article to article directories and ezine publishers.
If you can’t write, you can get article written for less than $10 each by a ghostwriter. If you don’t have the time it takes to submit articles, you can hire a service to do that for you as well. It is essential that you do article marketing, because it is viral. Your articles will be used on other people’s websites, blogs, and in their ezines – spreading the word about your site.
Forum marketing is also important. To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in.
Again, these are slow, but effective (and free) ways to generate traffic. But no matter how slow they are, they are essential to your overall online business because of the virility of these techniques, and the credibility that it gives you.
Homework Assignment: Write and submit one article, each week. Participate in your niche forums on a daily basis, posting one message in each forum per day, using a signature file that brings people to your website.
Day 3: Joint Venture Giveaways
In this, day three of the five part traffic generation course, we are going to discuss how joint venture giveaways will help you generate traffic to your site. In fact, they do more than generate traffic. Joint venture giveaways will also help you build a large opt-in list, in a very short period of time, and you can bring those visitors back to your site time and time again.
Joining a joint venture giveaway is easy and free. You just need to find a giveaway, and these can be found through joint venture related forums, or through the search engines. Once you’ve found a giveaway, you need a free gift to give away.
This can be something that you create yourself, or have created for you, such as a free report, an audio, a video, or an ebook – or even a piece of software. It can also be a Private Label Rights product that you have. The important thing is that your gift has value to the people that will be downloading it.
You need an autoresponder and a website. Set up an opt-in page, which is often called a squeeze page or a capture page, on your site. Connect it to your autoresponder, and in your autoresponder, set up a list for the giveaway. Create your confirmation email and download for the gift email in your autoresponder.
Determine where the visitor will go, once they hit the submit button on your opt-in page. They can go to the first page of your site. They could be sent to a sales page for an affiliate product that you sell. You could set up a One Time Offer, or OTO, where they have one chance to purchase a product from you, at a special price.
Finally, when you are all set up on your end; submit your information to the host of the joint venture giveaway event. They will typically want the name of your gift, the URL of your opt-in page, a description of that gift, and the link to the graphic that represents your gift, such as a graphical ebook cover or CD cover.
While you will build a nice big list with the joint venture giveaway, remember that your purpose is to generate traffic as well. You don’t want people showing up, getting their gift, and leaving – never to be seen or heard from again. Your list resolves a lot of this, because you can use it to bring them back.
But at the same time, when your visitor is redirected after submitting the form, try to have them redirected to a page on your site that will immediately capture their attention, and keep them there for a while, even after they have been given their free gift.
Homework Assignment: Visit some joint venture related forums, and find at least one joint venture giveaway to participate in. Create your gift, create your opt-in page, and any other pages that you need for the giveaway, and watch the traffic roll in!
Day 4: Social Bookmarking
Today, we are going to look at something that is still relatively new in the Internet Marketing arena: Social Bookmarking. Social Bookmarking is essentially using a social bookmarking service to bookmark your webpages or blog posts, so that other users of the bookmarking site can visit. When you bookmark a site, you tag it with keywords, and people can search for the keywords that reflect their interests at the social bookmarking site.
Does it work? Absolutely! In fact, this is a very fast way to generate really good traffic to your site – for free. Again, you will want to try to get them on your opt-in list, once they arrive at your site, so that you can bring them back again and again. Notice that I said ‘really good traffic.’ This is good traffic because the visitor finds your site by searching for the keywords that you’ve used when you bookmarked it. They are essentially looking for you. For this reason, it is important to use keyword tags, for each page, that are absolutely relevant to the content on that page. Don’t try to use unrelated keywords, this tactic simply won’t work.
There are numerous social bookmarking sites out there, and hitting them all, to bookmark each page of your website, could literally take days, if not weeks. Fortunately, there are social bookmarking services that will send your bookmarks and tags to numerous social bookmarking sites in one fell swoop.
You want a service that targets the best social bookmarking sites, and that service is Only Wire, at http://www.onlywire.com. Only Wire is free to use (another bonus). Getting set up with Only Wire takes a couple of hours, because you will need to go to each of the social bookmarking sites that it lists, register, and then put your username and password for each site into the list at Only Wire.
Once that is done, you will add the Only Wire icon to your browser toolbar (very easy to do – you just click, hold the mouse button down, and drag and drop it up there). Now, you are all set up. When you are ready to bookmark your pages, first go to the Only Wire site and login. Leave that window open. Open another window (tabbed browsers work great for this), go to your site, go to a page that you want to bookmark, and hit the icon.
You will be taken to the Only Wire add a bookmark page. Here, everything is filled in, except your keyword tags. List the keywords that are associated with the page you are bookmarking, and hit submit. You’re done with that page – move on to the next one. Nothing could be easier, and again, it is very effective.
Homework Assignment: Join Only Wire at http://www.onlywire.com . Register for each site on the list, and get Only Wire all set up. Add the bookmark icon to your browser toolbar, and go to each page of your website, click the icon, and add it to the social bookmarks and tag each page with keywords.
Day 5: Purchasing Traffic
There is a right way, and a wrong way to purchase traffic. You can use a service that guarantees you traffic (wrong way) or you can use a pay-per-click service (right way). Whatever you do, don’t fall for those websites that promise to deliver you thousands of hits in a twenty four hour period.
Let’s take a look at those services. First, you don’t know where or how they are generating the traffic. In most cases, the traffic is not targeted, meaning that it is possible that not a single one of those thousands of visitors has any interest in the topic of your niche. Finally, you can’t really be sure that the traffic is ‘real.’
But, there is a way to purchase real, targeted traffic. You can use Pay-Per-Click advertising, through a service such as Google AdWords. When you purchase traffic using this method, the traffic is targeted – and real. You don’t pay for a certain number of traffic, you pay for each click, as the name, pay-per-click, indicates.
Now, if you don’t know what you are doing, Pay-Per-Click can be expensive, and ineffective. It is important that you make sure that you write a targeted ad, first and foremost. It is also essential that you select the right keywords, and that you bid the right amount on those keywords.
Google AdWords really makes this very easy. You can type in your main keyword, and they will give you a list of other related keywords that apply as well. Next, when you set the amount you are willing to pay, per click, for each keyword, you can use the traffic analysis tools in Google AdWords to see where your ad will be listed, based on what you are paying per click, and how much traffic you can expect from it.
Raise your bid price until you see that you will be listed where you want to be (preferably the first page of search results). Again, PPC can be very expensive. Make sure that you know how much you can afford to spend on these ads each week, divide it by seven, and set a daily budget up in your AdWords account. Also specify how you want those funds spread out through the day.
There are entire courses written on the topic of Google AdWords. I advise that you take one, because there are a lot of elements and tricks that need to be learned to make AdWords work out well for you.
Again, don’t waste your traffic! Make sure that you are capturing first names and email addresses from the people that arrive at your website through PPC advertising!
Homework Assignment: Determine whether or not you want to purchase traffic or not, and if you do, find a good pay-per-click service, such as Google AdWords, and get set up.