Third Stage: Website Content
The content of your site will represent the giving of life. This life must represent quality of the highest level. It must be in-demand information that will capture the imagination of the visitor. Furthermore, this information shall be directly in focus with the general theme of the entity.
Make the reading easy for those who visit. Always keep in mind that the objective of the front page is to retain the reader by keeping the reading simple in format.
If a paragraph is too long, you should split it into separate paragraphs so the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content. You want the individual main thoughts to stand out which can be done with short paragraphs. In other words, two, three or four thoughts buried into one paragraph will cause each of the thoughts to become invisible.
The easiest way to begin site construction is by first visualizing the end result. See your theme-based content site as a pyramid... with the home page at the top as Tier 1. Below that you will have the Tier 2 pages which are linked to the navigation bar. Then below that you will have the Tier 3 pages that will be linked to the Tier 2 pages.
TIER 1... Home
The home page crowns the pinnacle. It's a Keyword-Focused Content Page ("KFCP") that focuses on your Site Concept keyword. Your home page should never link out of your site -- it's too early. (The only possible exception would be for Google AdSense or other ads that "make it worth your while.")
Make sure you have clear directions on the navigation of your site. The navigation menu should be uncluttered and concise so that your visitors know how to navigate around your site without any confusion.
Reduce the number of images on your website, especially on your homepage. Too many images will make your site load very slowly and most often these images are unnecessary.
TIER 2... The Hubs
They are called TIER 2 pages because they are on a second TIER below the home page. Each TIER 2 page should...
be a good "hub" page, working well as both a good link from the home page, as well as naturally linking to several TIER 3 pages (which are related but more specific in nature, often a subset of the TIER 2 page).
focus on a keyword that has a high profitability score.
fit with your monetization plans.
Why should TIER 2 pages be based on more profitable keywords?
1) Your visitor hits a high-demand page as soon as possible after the home page. If you sell ads, the "per-click" value of those keywords are going to be higher. If you monetize in other ways, more visitors (higher demand) visit. One way or another, this page monetizes well.
2) The spiders will find these pages better than the TIER 3s. The deeper a spider has to go (i.e., the more TIERs), the lower the percentage of pages spidered. So structure your site such that the spider finds your most important pages. Some Search Engines give these pages a slight ranking edge over the pages in the TIER below due to their natural interlinked "hub" position.
What if you have a highly profitable page that does not "subdivide" well into several TIER 3s? Simple... choose instead a moderately profitable one that flows elegantly into many TIER 3s.
Links on TIER 2 pages can go in four different directions...
Link to related TIER 3 pages. Each TIER 3 page should be related to or a subdivision of its TIER 2. Again, the more good content you have, the more favorably you are viewed by humans and SE spiders. And the bulk of your content will be, should be, TIER 3.
Link back up to the home page. This provides both the human visitor and the SE spider with added value.
Every TIER 2 should have the above two types of text links. The next two are optional, according to circumstances...
Links To Money
Link to a monetization option (i.e., where you make money). This could be as simple as placing Google AdSense ads on a TIER 2 page or blending in-context text links to affiliate merchant-partners into the content. Or it could be links to a sales page for your e-book and Contact Us page to sell your service.
Link to outstanding, related, non-competing content authorities in your niche. These non-affiliate links provide you extra credibility as a true content site in the eyes of editors from directories (like Yahoo!), reviewers from Google AdSense, and even with the engines.
Don't use many of them, though. Convert as much of your traffic into income as possible. And do make these links pop up into a new window so that you don't lose your visitor completely.
Three quality outgoing links from TIER 2s are enough. And these do not have to be part of any "link exchange" -- do it to provide value to your visitor.
TIER 2 in a Nutshell TIER 2 pages, because of their position in the "middle of the pyramid," naturally send links both up and down the TIER structure.
If your home page (TIER 1) is the tree trunk, TIER 2s are the branches. TIER 3 are the vast majority of pages, the leaves, that actually make up most of your site's content.
TIER 3 pages are KFCPs, too. A TIER 3 page fits as a sub-category, or a sub-thought, of its connecting TIER 2 page. The topic of each should relate to the topic of the TIER 2 page that links to it.
TIER 3 pages may not be as profitable as the TIER 2 page that linked to them, but there are a whole heck of a lot more of them. Create enough of these and the traffic adds up pretty fast, thanks to geometric progression (i.e., 1 x 15 x 15). In other words, TIER 3 pages "make it up on volume."
TIER 3 pages can link in 3 of the 4 directions of TIER 2 links. They don't "link down" since there is generally no TIER 4. There are a few special considerations...
Make sure that every TIER 3 can be reached by a link from a TIER 2. And link back up from your TIER 3 to...
its TIER 2, and
the TIER 1.
Text links at the bottom of each page are fine for this.
The net result is a clean, 3-TIER approach that yields an easy, navigable site for both your visitors and your Search Engine spiders. Your TIER 2s are only one click away from your home page. And it takes 2 clicks to get from your home page to any TIER 3 (requiring a visit to a TIER 2 in transit). Simple.
As the spiders gather up your TIER 1, 2, and 3 pages, the computer programs that analyze them are getting smarter and smarter... and more theme-focused. How does that affect you?
They'll analyze all your pages in their databases and decide upon the overall theme of your site. So none of your pages should be off-theme, or you'll confuse the spiders. If you have a great idea for a highly profitable Keyword-Focused Content Page that is off-theme, save it for your next niche.
Search Engines look across all your site pages and penalize page duplication. Do not do tricks like "gateway pages" (i.e., duplicate pages that merely replace one keyword with another, the rest of the content being identical).
The Content of Your Site as a Pyramid
Build the content of your site like a pyramid, too...
Start with your home page. It must introduce the "big picture," the Valuable PREselling Proposition ("VPP"), of your theme/concept.
From there, each of your TIER 2 pages must focus on a specific topic that is related to that theme/concept.
And at the final level, each TIER 3 page must be a sub-category of its corresponding TIER 2 page.
A strong home page...
....establishes your VPP in its introductory paragraphs, while quickening the pulse of your readers. It answers your visitor's "what's-in-it-for-me?" question. It makes or breaks that all-important "first impression."
....keeps it fun, bright, and intriguing while building respect.
....brings out the appropriate emotions/response in your theme's audience.
What about the spiders?...
Your Keyword-Focused Content Page must ultimately score in the Top 10-20 search results for your Site Concept keyword. More on this in DAY 7. Suffice it to say that you will win the "Search Engine war" for this word last because it is likely the most competitive keyword in your MKL (master keyword list).
Your TIER 2 and TIER 3 pages must...
....OVERdeliver great content to humans.
....Convince the Search Engines that they are the best, most relevant pages for their Specific Keywords.
Every Page of Every Tier Is a KFCP and Must Please Visitors and Spiders.
Yes, the TIER 2 and 3 approach is similar to that of your home page! While the home page focuses upon the fundamental Site Concept keyword, each one of the other pages focuses upon one keyword from your Master Keyword List.
If your site was a house, it would have one front door, 5-15 side doors, and hundreds of back doors. In other words, humans will find-and-enter your site via any page... TIER 1, 2, or 3.
So each page must meet the specific needs of a visitor who is searching for its Specific Keyword. OVERdeliver with high-value content. This convinces the reader to click and read more of your pages, to sign up for your e-zines and blog.
If visitors find your home page (which will be the most common entry point as your site matures), and if you captivate them with a solid VPP and strong voice, they will click to a TIER 2.
Lead visitors naturally (in context) to a monetization outcome either on your TIER 2 or related TIER 3s (ex., your sales page for an e-good, online store, Google AdSense ads, affiliate links, etc.). Make these links an integral and important part of your editorial content.
TIER 3 pages are the "end of the road." Your Most Wanted Response now is to get the monetizing click. Naturally, if your visitor links back up to the related TIER 2 or to the home page, that's fine. But do focus on working monetization into these TIER 3 content pages.
While TIER 3 keywords are generally not as profitable as TIER 2 ones, there are a whole heck of a lot more of them! For example, you might have 15 TIER 2s. If each of those links to 15 TIER 3s, you have thrown a "net of 225 keywords over the Net!"
Think of your monetizing links as a service to your readers. You offer them as recommendations or tips or "Top 3," etc. -- this is value-added service. So don't just save them for the end, where you impassively list them. Weave them throughout each page, where relevant.
An ideal niche site, neither too broad nor too narrow, well-researched, should not need to go deeper than 3 TIERS. You should be able to cover it all with 3 TIERS. If you need 400 pages instead of 225 (15 x 15), it's better to go wider (20 TIER 2s with 20 TIER 3s from each), rather than deeper into a TIER 4.
But in general, once you are at this size, you should be reducing to "update and maintenance mode." Use your new-found building time more profitably by building another content site, either one in a completely new niche or that expands your current theme. But "carve out" new sites carefully. If a new site is too close to the first one, it's better to keep that content in the original.
Your TIER 1 home page links to 5-15 TIER 2 pages (not more, usually, because your NavBar starts looking pretty congested).
Your TIER 2 pages each link to 5-15 TIER 3 pages.
A site can vary in size, between 31 (1 + 5 + 25) pages, and 241 (1 + 15 + 225) pages. After 3 TIERs and 200+ pages, it gets tougher to get pages indexed at the engines. You won't find many Search Engines that will spider all 241 pages!
At this point, you should pretty much own this little niche. And you'll have exhausted all profitable topics for your site's theme.
Each hosting service will offer a website template from which to choose your best choice of designs. Be very careful in your decision and make sure to consider the overall theme of you site when picking a design. You could start from scratch and do your own design. The advantage of choosing a template is that you will save time.
Many creators are tempted to use flashy devices and special effects. Be careful with this. Those devices will take away from the purpose of your site which is to keep the visitor focused on the prime objective (your product). Special effects will cause eyeballs to wander in the wrong direction if there is movement on the page.
Five Design Guidelines
Owning a website that effectively communicates your image can be a rewarding and profitable experience if you follow five basic concepts:
You are designing your website and logo for your customers, not for yourself. Your likes and dislikes may be similar to your clients’ likes and dislikes, but since they come first, your website and logo should reflect what they need and will respond to.
Simple is better. A neutral background with accents in bright colors looks more professional than a rainbow-colored site with white text. When you visit a site, you do not want to be bombarded with overwhelming confusion--and neither do your customers.
Many people arbitrarily choose the colors for their logo and site. The issue with choosing the right colors is that they mean different things to different people on a subconscious level. Please take a look at http://www.squidoo.com/colorexpert to give you a good idea of how to start choosing your colors.
No matter how well designed your site or logo is, if it is not readable to visitors, it is useless. For example, putting blue text on a red or highly textured background is not a very good combination. If it’s hard to see or hard to read, your customers won’t even look at it.
“White space” does not literally mean white space; it means "space that does not contain text or images." Well placed white space lets the eyes rest when viewing a site. If you do not have white space on your website, visitors’ eyes could become strained and cause headaches.
If you are a newbie, you could be feeling that the biggest problem is coming up with written content. Even if you are somewhat expert in some particular niche, you may still be in fear that perhaps you will not be able to fill page after page of valuable material. Well, do not worry about this all that much. There are places on the internet where you can attain plenty of material to blend in with your own expertise.
Have you ever heard of private label rights (plr)? These are articles and ebooks that have no copyright. You can buy this material and use it as you wish. The cost of doing this is very low. It would save you time and labor. More elaborate detail will be found throughout Profit Genesis concerning this. For now, you can be assured that the supply of content will not be a major problem. It shall be more of a problem in the way the content is presented and modified. If you do buy PLR material, you should rewrite some of the material into your own words. You should also blend parts of the PLR into your own work.
In Conclusion, it should be kept in mind that plenty of content will most always work in your favor with the search engines. So, jusst keep adding as much valuable content as possible as you develop your site. As you do so, never forget to make proper usage of the keywords within your content that may pertain to the individual pages.
Although you may know alot about your field of study or about your profession, you will still need some help in creating content. It is perfectly legal to buy content from those merchants that specialize in this service. In many of these cases, you can either add content to these ebooks or modify them with your own words. Check out the following.